CRM - Customer Relationship Management
Microsoft Dynamics CRM
Today’s businesses are looking for
CRM solutions that leverage existing infrastructure, assets
and skills. And more important it is about acquiring tools
and solutions that people will use and that integrate easily
into the existing business environment.
Microsoft Dynamics CRM 3.0 was designed specifically to address
these requirements. Microsoft CRM is designed to work the
way you do, work the way your business does and work the way
IT wants it to work.
It’s About the Business – Not the Technology
Microsoft CRM is a customer relationship
management solution that provides the tools and capabilities
needed to create and easily maintain a clear picture of customers,
from first contact through to purchase and post-sales. With
modules for sales, marketing, and customer service, Microsoft
CRM delivers a fast, flexible, and affordable solution that
drives consistent, measurable improvements in every business
process, enabling closer relationships with customers and
helping to achieve new levels of profitability.
The Power of Choice
Microsoft CRM addresses the key opportunities
and challenges that determine the success or failure of any
CRM initiative: user adoption, business fit, and total cost
of ownership. The Microsoft CRM hosted solution is built on
the exact same code base as Microsoft CRM Professional Edition,
providing a choice of user interface, on-line or off-line
usage, flexible solutions and deployment, and the ability
to migrate data as your business needs evolve.
Microsoft CRM offers you true power of choice, including:
User Experience:
Users have a full range of client interface
options, just as they do with an on-premise solution:
• Microsoft Office Outlook®
Users have access to the complete set of Microsoft CRM functionality
without ever leaving Microsoft Office. Users also have the
option of working off-line and automatically synchronizing
the next time they log in.
• Internet Explorer hosted
CRM users also have access to the complete set of Microsoft
CRM functionality using Internet Explorer 6.0 or higher.
Note: Users can switch between access methods any time they
wish
Flexible Solution Scenarios
Microsoft Dynamics CRM 3.0 can be
used in conjunction with other solutions, such as Microsoft
Exchange Server and third-party ISV applications. As well
the Microsoft CRM 3.0 Small Business Edition can be deployed
on the Microsoft Windows Small Business Server platform. There
are three possible solution scenarios to fit your unique business
needs:
• Hosted CRM Solution with
On-premise Exchange. In this scenario the only service that
is hosted off-site is the CRM solution. Many organizations
already operate on-premise Exchange Servers and do not wish
to move this service off-site.
• Hosted CRM Solution with
Hosted Exchange. In this scenario you can opt to host Exchange
along with Microsoft CRM 3.0. This frees you from needing
to provide on-site messaging systems, as the service provider
manages and maintains both services.
• On-premise CRM. In this
scenario organizations would require on-premise MS Exchange
and SQL Server as well. Alternately the Microsoft CRM 3.0
Small Business Edition can be deployed on the Microsoft
Windows Small Business Server platform which includes Exchange
and SQL. This is an ideal solution for single-server environments
or for small businesses that have limited IT staff and resources.
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